Rise of the Everything Apps

Once upon a time, building an app took years.

Teams of engineers. Offices with buffet lines. A funding round or three.

Then months.

Then weeks.

Then someone asked an AI to build an app for a niche idea they’d been mulling over—and had a working version by lunch.

Today, you can “one-shot” a video game with tools like Loveable and Bolt. You don’t even need to write the prompt yourself—you can ask one AI to write it for another AI.

“The most entertaining outcome is likely.” — Elon Musk

Soon, anyone with a Wi-Fi connection will be able to launch products faster than they can explain them. Software was once the domain of 0.5% of the population. Now, anyone can try.

The first few years will be chaos. People will build experimental, ambitious, sometimes broken things. Most will disappear. A few will take off. And just like every gold rush before it, the people selling shovels—AI platforms—will quietly become trillionaires.

But here’s the thing: distribution will rule everything.

In the new digital fiefdoms, power belongs to those with an audience. The product may change daily, but the followers will move with its creator. Attention becomes territory, and its owners decide what to build next.

Then we’ll see the Everything Apps—platforms that change function on demand. One app that can become a dozen, then a hundred, based on a single request.

In a world of infinite creation, attention is the currency. And when attention is also infinite, scarcity will return—not in code, but in meaning. The rare, the authentic, the verifiable will become the new gold.

The most entertaining outcome may be likely. But the most valuable? That’s still undecided.